Everyone likes colorful magazines or leaflets. But what would the world of marketing and advertising look like if it were not for printing and printing? Today, such things are produced on a mass scale, expenditures are increasing, because demand is growing all the time.
Nowadays, there is no company that at least once would not use the services of a printing company - leaflets, business cards or a small banner, it's almost a standard for every company. From small ones to big ones? it is known that on a different scale. However, you can still see badly marked or un-promoted brands, the reason for this may be the lack of investment in printing advertising materials.
Solid ink printers, also known as phase-change printers, are a type of thermal transfer printer. They use solid sticks of CMYK-coloured ink, similar in consistency to candle wax, which are melted and fed into a piezo crystal operated print-head. The printhead sprays the ink on a rotating, oil coated drum. The paper then passes over the print drum, at which time the image is immediately transferred, or transfixed, to the page. Solid ink printers are most commonly used as colour office printers, and are excellent at printing on transparencies and other non-porous media. Solid ink printers can produce excellent results. Acquisition and operating costs are similar to laser printers. Drawbacks of the technology include high energy consumption and long warm-up times from a cold state. Also, some users complain that the resulting prints are difficult to write on, as the wax tends to repel inks from pens, and are difficult to feed through automatic document feeders, but these traits have been significantly reduced in later models. In addition, this type of printer is only available from one manufacturer, Xerox, manufactured as part of their Xerox Phaser office printer line. Previously, solid ink printers were manufactured by Tektronix, but Tek sold the printing business to Xerox in 2001.
Internet printing is the latest trend on the market and it is not surprising that users - more modern - are eager to use such printers. The advantages of this solution are certainly clear and predetermined conditions of printing, checking the files by the script and the speed of implementation.
Like every innovation, it also has its drawbacks - we can not check the printout but it is sent to us, which limits the possibilities of complaint. Sometimes software errors occur. However, the worst drawback is the lack of individuality in such online orders, and this is something that is valued by not one regular customer.
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